What’s Your Organization’s Unique Employee Value Proposition

Written by Larry Fehd, CEO & Founder / HPS

Let’s begin with a simple definition of Employee Value Proposition (EVP): An EVP is made up of everything employees experience and receive while being a part of an organization. It includes both intrinsic and extrinsic rewards. I use the word “unique” because each EVP is truly unique as related to the organization’s mission, values, leadership, culture, and compensation and benefits philosophy among many other variables.

Consider a few characteristics of an effective EVP:

  • A powerful EVP attracts and retains the best talent. The best
    talent creates competitive advantage, superior customer service/loyalty
    and produces exceptional bottom-line business results.
  • A powerful EVP is a living entity versus mere rhetoric woven
    throughout the many and more traditional glossy business brochures.
  • A powerful EVP is similar to what one might savor after a positive
    customer service experience. For example, assume you have a positive
    experience – often and unfortunately the anomaly these days –
    why would you choose to do repeat business or consider purchasing
    a particular product or service again? Because you had a positive
    experience and would return expecting the same experience in the
    future. The same analogy holds true in terms of why a talented
    employee may choose to remain in your organization versus being
    lured away by your competition.

The really exciting thing about creating and sustaining a unique EVP is that it doesn’t require new resources or large amounts of time and energy. Once you understand the value of an effective EVP, you may wonder why you didn’t invest sooner in such a powerful attraction, development, and retention advantage.

Larry Fehd


Larry Fehd is CEO and founded Human Performance Strategies (HPS) in 2000 following a successful career with Johnson & Johnson where he led executive leadership, team and organizational development. He is masterful at helping clients to break through inertia and the status quo.  He conceived the new and proprietary concept of Invitational Leadership™. He envisions the future of leadership as a passage beyond inertia and status quo and works with clients to develop invitational leaders at all levels of the organization.  He consults to a diverse group of U.S. and international clientele, and speaks and writes about, building high-performance leaders, cultures, teams and organizations.

(512) 415-0748

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